QRLinker

Guide

How to Build UTM Links for Campaign Tracking

UTM parameters help analytics tools attribute traffic. Use this guide to structure links consistently for ads, newsletters, and social.

Required parameters

  • utm_source: where traffic comes from (google, newsletter).
  • utm_medium: marketing channel (cpc, email, social).
  • utm_campaign: campaign name (spring_launch).

Example UTM link

https://example.com/landing?utm_source=google&utm_medium=cpc&utm_campaign=spring_launch

Optional fields like utm_term and utm_content help with keyword or creative testing.

Open UTM Builder

Best practices

  • Keep values lowercase with underscores.
  • Use consistent naming across all channels.
  • Test the final URL before launching campaigns.